by 11Sight | Feb 27, 2020 | Technology
As we have more digital resources to use, we need even more. The inevitable use of Digital Technologies is making the ever-competitive market even more coercive. According to a McKinsey Global Survey on digital transformations, 80% of the respondents claim that their organizations have gone through digitalization process in the past 5 years.
It’s important to understand the difference between “digitalization” and “digitization”. According to Gartner IT Glossary, “digitization” is the process of transferring from analogue to digital methods, while “digitalization” is much more than that. Digitalization is using digital technologies to change the business model, to create new revenue resources and opportunities that produce added value. Digitalization requires going through some structural changes by integrating digital technologies in all processes.
Integrating digital technologies into the business process is considered as the most important step in the digitalization process. (HBR)
Coming back to McKinsey’s survey, the success rate of digital transformations is not as expected. Organizations with successful transformations are more likely to use sophisticated technologies. Almost two-thirds of companies to follow this trend have not succeeded to sustain. There were two things that the failing companies had missed:
- Don’t forget why you’re digitalizing: Listen to your users.
- Adapting Digital Transformation may be painful; take your steps carefully.
Hear what the users say
It’s important to keep your customers on top of the process. UX expert Don Norman says products should be designed focusing on increasing the usability by analyzing the customers’ needs and wants. Your product/service should be;
*Easy to understand,
*Visualizing the system, actions to be taken and results of these actions,
*And providing a seamless experience.
In order to provide the seamless experience as a whole, there are 2 critical points: personalization and service design. Once customers experience personalized services, they expect similar approaches from every company they interact. Service design is a very wide field of study. “Service” is a lifetime process that starts from the very first moment customer becomes aware of your business.
Find your starting point right
To have a “digitalized” business model, you should have digital-savvy leaders to guide your team. Start from the executives and spread the digital thoughts all over your company. Biggest brands of the world are hiring Digital Leaders to guide them through this road. Draw a path for your digitalization process and make the most out of it.
To sum up, regardless of the sector, a business must keep these 3 cornerstones to digitalize in mind: Developing new business models and strategies, focusing on User-Experience and efficient use of technology. 11Sight comes at this point to enhance your customers’ experience with a fully-personalized instant service. Try it for free today!
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by 11Sight | Feb 26, 2020 | Technology
The era we live in is all digital. Even though the traditional methods are being used for some specific areas, they are thin on the ground. Communication is digital. Sales of everyday products, cars, real estate are digital. Education is digital. And now health services are gradually becoming digital. Here’s a brilliant example of online education combined with health services:
World Health Organization (WHO) uses online training as a weapon to fight the new coronavirus.
WHO experts have prepared videos to explain how to detect, prevent, respond to and control the new coronavirus. The online training has reached more than 25,000 people in 10 days.
The platform was named OpenWHO.org and it was established 3 years ago for such emergencies. The training is currently being produced in all official UN languages.
Video calls are being used in such medical occasions. It’s beneficial for everyone; especially for those who are not able to leave from where they are. Plus, when there’s an emergency or when it’s dangerous for the doctor or nurse to approach the sick person; video helps.
by 11Sight | Feb 19, 2020 | Technology
Adobe has announced that they’re killing Flash Player. Why though? It’s not so nice to speak ill of the dead but Flash is technically not dead yet; so let’s face the truth.
10 years ago, Steve Jobs relegated Flash Player from the iPhone. He was right to do so; because it was too insecure, Jobs wrote, too proprietary, too resource-intensive, too unaccommodating for a platform run by fingertips instead of mouse clicks.
Adobe itself acknowledged the transition:
“As open standards like HTML5, WebGL and WebAssembly have matured over the past several years, most now provide many of the capabilities and functionalities that plugins pioneered and have become a viable alternative for content on the web.”
They announced they will “stop updating and distributing the Flash Player,” giving the end of 2020 as its end-of-life date.
- But how can we do without Flash?
Good news! You already got used to a mostly Flashless life. The Flash Player plug-in hasn’t been on iOS since 2010, Android since 2012. On desktops as well, most browsers have stopped using Adobe Flash Player some time ago. Google, Firefox, Internet Explorer have already blocked flash ads. Time to say goodbye: the internet’s least-favorite old friend gets unplugged.
- Who needs Flash When We Have WebRTC?
In our latest article, we mentioned the WebRTC (Web Real Time Communication) compatibility of the new Microsoft Edge. Add it to your queue if you haven’t read it yet:
If Flash Player were a plane, WebRTC would be teleportation. To take a plane, we need to transport ourselves to the airport; to use Flash, we need to transport data to another server. To teleport -in the future- we will only need a hub; to use WebRTC, all we need is data.
More clearly, WebRTC requires no connection through a server when sending data. What’s best about WebRTC is that users don’t need to download or software installation to use WebRTC solutions like 11Sight. Penetration of WebRTC-friendly browsers is increasing; which means it can easily replace Flash Player.
Web RTC is the technology of the future; taking advantage of it is all up to you. 11Sight is an advanced WebRTC technology which provides 1-click video chat to connect customers with the companies of the future. Try it free; give us a call!
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