von 11Sight | Okt. 9, 2019 | Technology
With the arising technology and easy access to internet, it’s been easier to reach customers but harder to sell products, because customers are so much aware of the alternatives. It’s the same case for real estate. To stand out amongst others, a successful realtor must use the technology actively and efficiently.
Traditional real estate methods have fallen behind. Customers want to see the property in detail but they usually don’t have time. Agents choose to make videos about the property or they choose cold-calling. “Cold-video-calling” helps real estate agents to highlight the positive attributes of a property available for sale. There’s no need to put too much effort and waste time. Plus, according to Mashable, 73% of homeowners say they would prefer an agent who makes video calls. Cold-calling stands for pre-planned calls. It enhances the interaction between a possible buyer and a seller. It allows sharing personal interests or details about the property and following-up. Since it’s a critical connection point between the buyer and the seller, it must be done with a good infrastructure. Video/voice quality, uninterrupted connection and ease of use are vital for the real estate selling process. 11Sight comes right at this point and provides professional infrastructure for video calls. 11Sight offers one-click video chat without any downloads or a subscription. This is what makes it preferred around the world. Thanks to video calls, your customers will be able to see the property in detail, not only a small part. Plus, you can show the neighborhood live and win their confidence.
If you’re afraid to make a mistake during the call, here’s some good news for you! Video consumers prefer authentic and natural presentations rather than over-polished and unnatural ones. It’s time to try 11Sight for a professional video call experience.
Video calls in real estate minifies the travel expenses and time consumption. This is a profitable situation for both parts and it’s becoming more popular over time. Thanks to video calls, real estate agents can give instant answers to all kinds of questions coming from the customers. This helps turning leads into closings. Since video chat is an attractive way to market a property, most customers who try it say they would use this service again.
Bring a new impulse to real estate sales and try 11Sight. Keep in touch to discover applications of 11Sight in real estate and more areas of usage! Visit us to see our offers. Hope to see you soon…
von 11Sight | Okt. 1, 2019 | Technology
[:en]
The automotive industry is becoming majorly digitized and controversial. According to IDC Worldwide Digital Transformation Spending Guide, money spent on digital transformation worldwide will exceed $2.1 billion by 2021. If this be so, the automotive market will grow by 17.9% compound annual growth rate. Let’s see what the digitized auto industry can bring…
Automotive Industry is Participating the Digitalization Trend
New research shows that by 2020, growing digitalization and advancements in technology will have increased the automotive industry investments to $82 billion (Forbes). Automotive dealers have understood that they must digitally enhance the experiences of customers. Because customer behavior in researching, purchasing and operating cars have changed substantially. They are more likely to research and buy online. This situation affected the market very quick; dealers and producers have already started to find solutions to meet their customers’ demands. There are 6 major categories of digital transformation trend in automotive:
- Digital sources in car buying process
- Autonomous driving
- Predictive maintenance
- Connected supply chain and improved manufacturing
- Data security and protection
- Mobility-as-a-service (MaaS)
Car Buying Process is Becoming More Digital
The process of buying a car and car parts was stressful and time-consuming for customers. Because they would go to different showrooms and negotiate with the dealers one by one. Knowing the necessity of digitalization, the process is soon to change. 11Sight can help at this point. 11Sight allows customers to start instant 1-1 video chat with the dealer representative. a simple link or QR code. The best part is there’s no need for any download or subscription. So when they are searching online, they will also have completed the negotiation step.
The US automotive industry affects the people both inside and outside the US.
If the auto industry in the USA downfalls, it will have a great impact on people and sectors which depend on American auto technologies.
“The US auto market is becoming more digital. Analysts predict that over $7.4 billion worth of car parts and accessories will be sold using mobile phones in 2019. The figure reported in 2018 was just $5.8 billion. By 2022, smartphone sales are projected to hit the $13-billion mark.” (Carsurance)
The path to transformation will vary in different markets. But one thing is consistent: Those able to install new business models based on consumer input will benefit the most of talent, partners and resources. Once companies implement this kind of strategy, they will be able to go far ahead from their competitors and become industry leaders.
We are thrilled for the future of auto industry and proud to be a part of it. What do you think? Stay tuned to find out what you can do with 11Sight! Click here now for a free trial. See you soon!
[:tr]
Daha önceki yazımızda da bahsettiğimiz gibi dünya genelinde oldukça popüler hale gelen Dijital Dönüşüm, otomotiv sektörü üzerinde de etkilerini gösteriyor. Bu yazımızda ise özellikle Türkiye’de sektörün dijitalleşme süreci nasıl ilerliyor, dijitalleşmek için ne yapılabilir gibi sorulara cevap vereceğiz.
Türkiye’de dijital dönüşüm konusunda daha doğru adımlar atılması için birçok bilgilendirici etkinlik düzenleniyor. Bunlardan biri olan Vodafone ve ODD iş birliğiyle düzenlenen Dijital Dönüşüm Konferansı Bilgilendirme Toplantısı’na Türkiye’den 61 otomotiv şirketi katıldı. Yapılan Dijitalleşme Endeksi’ne göre otomotiv sektörünün puanı sadece 50. Bu puanın yükselmesi için sektörde dijitalleşme trendinin yakalanması gerektiğine dikkat çekildi. Konferansta paylaşılan bilgilere göre dijitalleşmeye yatırılan her 1 TL, 3,8 TL olarak geri dönüyor.
Dünya’da marka değeri en yüksek 30 şirketin 14’ü platform tabanlı. Buna ek olarak dijital Ekonomi GSMH’den daha hızlı büyüyor. 2000’den bu yana Fortune 500’deki şirketlerin yüzde 52’si dijitalleşme trendini yakalayamadığı için artık listede değil. Hal böyleyken Türkiye otomotiv sektörünün dijital dönüşümü sağlayabilmesi için şirketlerin tedarik zinciri, Ar-Ge, bilgi teknolojileri (BT) ve müşteri destek gibi departmanlarında süreçleri dijitalleştirmesi gerekiyor.
Dijitalleşmek için özellikle üretim kısmında Internet of Things (IoT) kavramının uygulamaları yapılması süreci hem hızlandırıyor hem de hata oranını azaltıyor. IDC Dünya Çapında Nesnelerin İnterneti Harcama Rehberi’ne göre üretim operasyonu, dünya çapında 85,7 milyar USD’lik pazar büyüklüğü ile nesnelerin interneti alanında en büyük kullanım alanına sahip. (Dünya Gazetesi)
Tüketiciler de değişiyor…
Değişen tüketici tercihleri dijital dönüşüm için zorlayıcı olabilir ama aynı zamanda iyi bir fırsat. IDC raporuna göre otomobil tüketicileri artık spesifik özelliklere, stile ve performansa daha fazla dikkat ediyor. Bu durumda Orijinal Parça Üreticileri’nin (OEM) bu ihtiyaca standart model özelliklerinin üzerinde opsiyonel donanımları artırarak cevap verdikleri belirtiliyor. Raporda otomotiv endüstrisi perakende alanında da nihai tüketiciye ulaşırken dijital dönüşümü en önemli gereklilikler arasında sayıyor. Endüstrinin müşteri deneyimleri ve talepleri üzerinden şekillendiği ise sektörde olan herkesin gözle görebileceği bir gerçek. 11Sight tam da bu noktada anında 1-1 görüntülü görüşme sayesinde çok yararlı bir çözüm sunuyor. Araç satıcıları 11Sight sayesinde web sitesine gelen kullanıcılarına satış noktasındaki temsilciyle bağlantı sağlıyor. Böylece tüketiciler galeriye gelmeden almayı düşündükleri araçla ilgili tüm sorularını sorabiliyor ve aracı canlı olarak görebiliyorlar.
Dijital dönüşüm için izlenen yollar her şirket için farklı olsa da bir şey hep aynı: Müşteri ihtiyaç ve isteklerine göre değişen yeni iş modellerini uygulayabilen şirketler bunun avantajlarından yararlanırken diğerleri geride kalacak.
Dijital dönüşümün nasıl, ne hızla gelişeceğini hep birlikte göreceğiz. Bu arada biz farklı içeriklerle hep burada olacağız! Siz de 11Sight ile yapabileceklerinizi öğrenmek için takipte kalın! Bir teklif almak için hemen tıklayın. Yakında görüşmek üzere![:]
von 11Sight | Sep. 29, 2019 | Technology
Since Industry 4.0 has been an agenda topic, “Digital Transformation” has made its name and started to rewrite the business literature. The models which we have been using for ages are facing extinction if they are not able to digitalize. Of course, the automotive sector is keeping up with the trend and digitalizing. Customer, product and company resources are being re-planned to add value and taking the revenue effectiveness to its best.
There have been several developments in the automotive industry in terms of security, build and performance in the past 100 years. However, we haven’t seen a breakthrough in the technology side. It is expected that the automotive industry will face more developments in the following 20 years, than it had in the past 100.
From its invention until today, cars have been a status symbol. It’s still the same case in developing countries; a car is a pass to the middle class. In most cases, individual cars are seen in society as a service rather than a product. 35% of global yearly growth is expected in the car-sharing and transportation applications until 2020.
“It doesn’t make sense to be a car manufacturer anymore. I need to give you an integrated solution for your mobility.”
–Giuseppe Moder, Digital Marketing and Customer Relationship Management Director, Fiat Chrysler Automotive
Ubiquitous communication channels with smartphones are opening a new door into new and exciting digital solutions. When it comes to automotive industry, consumers don’t want to lose contact with their cars. So, producers should find the perfect ratio to integrate cars with technology. For example, we are expecting that a new car has Bluetooth technology in the standard model. Just like this, we are going to be expecting connection with smart home applications to come on standard. In short, digital solutions are needed both inside and outside cars. ** IoT (Internet of Things) and analytical systems are standing out in this case. Automotive producers want to focus on what they can do on the analytical layer with the data they collect from sensors.
Except this, automotive companies can apply digital solutions into every step of their supply chain, production facility and customer relationship process. In the report written by the collaboration of Koç Sistem and IDC Turkey (International Data Corporation), this issue is discussed. Let’s see some digital solutions in different areas:
-Supply chain: Instant warehouse and stock information, demand forecasting, truck tracking, and planning,
-Production: Assembly management, data collection, energy management, physical safety,
-Retailing: Self-service car rental, digital profitability analysis, customer interaction,
-After-sales: Document management, mobile breakdown cover, assurance and damage management,
-Workplace: Interactive car-sharing, mobile salesforce management, and more digital solutions can be integrated into your business.
11Sight is a preferred platform in the automotive sector as part of the digital transformation act. It enables one-click video chat for customers to talk with the sales representatives at the car gallery, from their own couch. The advantages of 11Sight are not over with this only. It’s going to make employee’s lives easier in production and after-sales support too.
Keep in touch to know what you can do with 11Sight and hear more about us! Click here to get an offer. Hope to see you soon!
*Digital Transformation of Industries: Automative Industry, World Economic Forum in collaboration with Accenture, January 2016 (link)
**Digital transformation in the automotive industry, IBM Institute for Business Value (link)
***You can see whole the report by Koç Sistem ve IDC Turkey from here.
von 11Sight | Sep. 10, 2019 | Technology
Video calls are making our lives easier in both individual and business life. 11Sight is taking the ease of usage to the next level and provides one click video chat. Would you like to know more about video calls and conferences? We have brought some interesting facts together for you. Let’s go ahead…
First video call of the World actually goes way too far to 1960s. Popular service provider of the USA, AT&T (named Bell at that time), invented and implemented this technology in 1964. The difference from today was that the service was not internet-based. They used the same infrastructure with the telephone services. In 1960s, this was a breakthrough. First implementation was at the World Fair New York, in 20th April 1964. Visitors who entered the booth with a camera and a screen, could talk to an employee at Disneyland California for 15 minutes. And if we said that employee had a Mickey Mouse filter on his face – that would be a little bit too much… The service could transfer only 30 black-and-white frames per second. Plus, the users must stay still during the call! The system was called “Picturephone” and 6 products were on display at the fair. (Sözcü)
A lot has changed since 1964. Video call users have increased 87% in the last 2 years. These calls are decreasing expenses of companies while increasing team collaboration and productivity. Here are 11 video call facts from 11Sight:
1. In the USA, business people make 11 million video calls per day, 55 million per week and 220 million per year. (Highfive)
2. The time that employees spend on video call has increased 10% each year since 2000. (Highfive)
3. An average video call lasts 31 minutes to 60 minutes. (Highfive)
4. 87% of video call users say that they would prefer this to face-to-face meetings, where distance is an issue. (Lifesize)
5. Consumers expect to get a response from customer support within 10 minutes or less (Hubspot): It takes no time if you use 11Sight.
6. 94% of businesses who use video calls say that it increases productivity. (Wainhouse Research)
7. 87% of remote workers claim they feel more connected to their team and company, thanks to video calls. They see %100 reliable and clean video chats as a matter of productivity. (Gigaom)
8. Data from PGI shows that, 66% of candidates prefer to use video calls as part of the recruitment process. This could be beneficial for both parties by decreasing transportation costs and saving time.
9. Companies who use video calls for sales and customer support can save 30% from their transportation costs. (PGI)
10. 70 % of buying experience depends on how the customer is treated. Customers will like 1-1 video calls because their queries will get immediate answers with it. (Econsultancy)
11. 70% of consumers prefer human agents to AI technologies. With 11Sight, you can surprise your customers by the help of a debonair employee.
American writer Shep Hyken says “A brand is defined by the customers’ experience. The experience is delivered by the employees.” We are saying that the experience is delivered by the employees, on1-1 video calls.
What About the Future?
It is certain that more people will be able to access the video call in the near future and the call quality will increase. The Internet of Things (IoT) trend will also affect video calls. It’s even started. Today, as an example of wearable technology, smart watches can make video calls. But what comes next? More technological tools will be integrated with video calling features. The tools of smart home systems will be included. With holograms and perhaps more realistic technologies, we will be able to meet our loved ones instantly from everywhere.
We don’t know what the future will bring, but our content from today will continue. Stay tuned to find out what you can do with 11Sight! Click now for a free trial. See you soon!
von 11Sight | Juli 1, 2019 | About Us
Putting the Human Touch Back into Every Interaction with Video Calls
As Elena A. Ford, Ford’s Chief Customer Experience Officer said “We know that an exceptional experience is what today’s customers want and expect and are focused on understanding those expectations so deeply and so continuously that our customers feel that we care at each and every interaction, regardless of where they meet us”
Running a dealership in the modern age is like steering a ship. There are many knobs and instruments to tune while navigating the unpredictable economic weather. Consumers today may visit a dozen dealerships online, before they pick the one or two dealers they do visit in person. The time to capture a them is when they are still researching. But building the same kind of personal relationship with a customer online is exceedingly difficult.
Many a text-chat tool, or chat-bot have found their way onto websites. Given the demands on the dealership, it is convenient, to text back to the customer, when there is nothing else to do, or even better to delegate the customer interaction to an Artificial Intelligence chat-bot altogether.
Yet that mindset, is in direct violation of “exceptional experience” the customer demands.
Video calls are the best way to bring the dealership to the customer and start the trusted relationship when the customer is ready. Statistics show that today text-chat tools result in a connection only 15% of the time. Further, even if a connection is made the communication is deficient. This is because only 7% of communication is achieved by word and text; audio adds another 30%; body language accounts for the rest of 60% if not more. Seeing who you’re speaking to in real-time creates the emotional connection and the feeling of community because we’re better able to socialize and interact with one another.
How to use video calls to stay in touch with the customer every step of the way
The relationship starts while the customer is still researching a vehicle. The video call can be about vehicle features, a walk around a vehicle that is on the dealership lot, or about unanswered and hard to research questions like financing or affordability. Rather than losing the customer to the next click, the interaction results in an appointment, and then in a sale. During the call, the product specialist can find out the customer’s hot points, buy/lease, new/used preferences; through desktop sharing, configure the exact model and options the customer desires. Even some of the paperwork can start online to accelerate the time to cash.
The visit to the dealership to finalize the sale is faster, smoother for both sides, resulting in a much higher customer survey index. On average, dealers experience 3x higher conversion ratio on video call leads compared to other sources.
Even if the relationship has not started with a video call, after the sale, during the walk-around, the customer can be introduced to the service department with a video call. This ensures that you get an additional point on the CSI, the service department introduction, and impresses the customer with the exceptional service you are prepared to offer.
The relationship is easily maintained throughout the ownership lifecycle. For example, when the customer takes a car home and has a question about dual air conditioning or app functions, the answer can be shown without making the customer come back to the dealership.
The relationship is carried through the service appointments, where the customer is given the option to finalize the appointment details during a video call making the drop-off/pick-up process smoother. A service representative can share the desktop screen, even get signatures during the call. After the car is dropped, if there is an additional advisor service recommendation, it can be explained to the customer by showing the reason of the repair increasing the likelihood of the ASR authorization.
And, when a lease is approaching the end, the customer is placed in a new car with better features, with small or no changes to their payments.
A Video Call – as the call-to action for many a print and digital marketing campaign
A video call, that the customer can initiate by the click of a button on a page, a link in an e-mail, or even scan of a QR code in a printed advertising lends itself to many a customer outreach campaign.
- It can be the call to action on a Google My Business posting, making sure the customer reaches a real person;
- Have a “trade-in appraisal” campaign, where customers show their cars for an accurate estimate – can be announced via a) mail b) e-mail c) website;
- Have a “service special” e.g. where customers call and show tires, and you tell them if they need replacements and how many;
- Place QR codes on vehicles on an off-site lot, allowing the customer to video call the dealership;
- During a 30-45-day check in call, encourage the customer to video call in, share your desktop, and configure better service and insurance options, now that they are happy with the car they bought
Exceptional Experience Mindset
Changing the mindset and behavior at a fast running dealership is like changing tires on a car speeding down the highway. Yet exceptional experience is the only path to success in today’s volatile environment. Answering ever incoming call in real time and bringing the dealership to the customer are essential ingredients of that mindset.
About the Author:
Aleks Gollu is the Founder, CEO of 11Sight, that provides a B2C text/audio/video communication platform. 11Sight’s solutions combine an 800-number experience with that of FaceTime. Customers can originate private calls with no downloads, no registration, no friending, on any Android/iOS/Windows/MacOS device. Businesses have the same choice when answering. Plus, they get full control and visibility over the calls, benefit from standard features such as call forwarding, message lines; and the platform easily integrates into existing IT systems such as CRMs, websites, Facebook postings.
Neueste Kommentare